I think the product is the Franchise System at $500 per month which seems like a reasonable price.

But the joke is, getting the random people that applied for jobs on Craig’s list or wherever to carry out the procedures that instruct them how to create a DVD etc.

It surely would be amazing if anyone buying into this Franchise system can replicate what James has done.

I am tracking some of the people that bought into the franchise system, but I will hold off linking to them unless they are showing signs of it working for them to avoid embarrassing them.

http://www.foxnomad.com/2007/11/14/how-to-be-your-own-seat-guru/

The screaming babies are the worst and hard to avoid unless you pay the money for 1rst class.

A business sells a product or a service so the emphasis needs to be on maximising the value of that business. When customers find your business they should be compelled to buy or sign up. You want them coming back for more, so capture them in an email list and keep them regularly updated about growth developments in your business and new products.

If your product/service is good, word of mouth recommendations should bring in more customers.

It’s easy to make money in business. Have a product or service that people can easily purchase via a credit card. Then advertise. After X number of potential customers have seen your offer Y will buy. Keep your expenses to a minimum to maximise profits.

If you are advertising somebody else’s product the X:Y ratio is going to be larger depending on the commission rate and other factors so it will be easier to make money with your own product.

To advertise in Google you can pay for clicks or get free visitor traffic to your sales page. To do this you need a site that has relevant content to act as a net to catch the fish. The bigger your net, the more fish will swim into it. You could start with a blog. Simply write about your topic everyday for 4 months and you will have over 100 web pages to capture free targeted visitors. Then advertise your product/service on the blog.

For example, you sell a $100 product. You have a 100 page content site that gets 100 visitors per day. Your conversion of visitors to sales is 1%. So in this example, your gross income is around $2,800 per month.

In your case Will, your business is a dating service. Is this fully operational and ready for customers? If not, then the priority is to get it working and tested. The next step would be to advertise it via all the available means. Since your business is community-related, you need to generate momentum in the growth of that community. So people should not be kept waiting for the site to be finished.